Ethos Endocrinology

Ethos Endocrinology (also known as Ethosendo) is a direct-care endocrinology practice based in Houston, Texas. The clinic provides consultation and treatment for a wide range of endocrine-related conditions, including diabetes mellitus; thyroid disorders such as hypothyroidism and hyperthyroidism; adrenal conditions such as adrenal nodules and hyperaldosteronism; osteoporosis; polycystic ovary syndrome; and obesity, among others. Ethos Endocrinology prioritizes patient well-being by minimizing insurance-related barriers and limiting membership to ensure more personalized care, longer visits, and an affordable, high-quality healthcare experience.

Specs

Web Design

Improved Structure: We reorganized the website to make it more user-friendly. We started by redesigning the header, moving the telephone number to a more visible location, and restructuring the menu to make navigation easier so visitors could quickly find what they need. We also made the menu more responsive by converting it into an expandable (hamburger) menu on smaller screens, replacing the previous dropdown format.

Next, we redesigned the main call-to-action banner to make it more engaging, including recoloring the call-to-action button for better visibility. We removed redundant sections and replaced them with more concise, relevant information. Some sections were further enhanced—for example, we replaced a static image with a video. We also added new sections, including testimonials derived from actual Google reviews and a photo slideshow of the client’s endocrinology clinic.

Additionally, we created new landing pages and improved existing ones by fixing misaligned elements. We enriched these pages with more information about the services, including a service summary, a video introduction, reasons to join, testimonials, pricing details, and a brief FAQ section explaining related diseases.

Finally, we reorganized the footer by swapping some links and adding a Google Maps locator, making it easier for users to find the clinic.

Responsive: We ensured that the website displays correctly on smaller screens, including tablets, iPads, and mobile phones. It supports screens as small as 280px.

Web Development

Improved PageSpeed Insights Score: We significantly improved the website’s loading speed while ensuring that all existing plugins continued to function properly and no features were compromised. The site runs on Elementor, which can sometimes generate unnecessary or inefficient elements if not properly optimized. We addressed these issues and improved the page performance scores from poor to good, with some pages achieving performance scores as high as 97.

Removed Malicious Code: A plugin vulnerability initially allowed malicious code to infect the website. The malware corrupted several WordPress core files, altering site behavior and occasionally redirecting visitors to a scam website. We successfully removed the malicious code and updated the affected plugin to its patched version to prevent future issues.

Customized Functionality: We developed a custom tool called Asset Builder, which can be used in the backend to enable quick editing and customization of website pages. The tool also allows users to create new custom pages by simply inserting HTML code. Additionally, built elements can be reused across multiple pages, eliminating redundant coding and improving efficiency.

Digital Marketing

Increased Traffic: According to Google Analytics reports, the website initially had only 0–10 daily visitors. After development began in late September 2021, traffic steadily increased to 20–50 visitors per day. Growth continued and peaked on June 30, 2022, with 2,563 unique visitors in a single day. The website averages around 200 daily visitors on weekdays and approximately 100 on weekends.

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